Cold year in 2011, Oaks launched the contradictory system of vehicles, the intention is clear, that is, two channels in urban and rural areas are implemented within the amount of growth. After the incubation period from the initial product, brand-building period, expansion of marketing channels to reinforce the current period and the rise of system. Oaks in the heart of Beijing city (within the Fourth Ring) is a market building has been perfected, and even after the holiday sales growth in air conditioning and close to saturation. Based on this, the new system of strategic conflict on the self-evident. For the rural market towns covered will naturally become the Oaks in the Beijing area of the new battlefield.
tilt, aimed against the City of Victoria's third and fourth level than the rural market. The Plough's call, and make better brand awareness, expand channels of multi-angle, Beijing Marketing Center will be devoted in the coming months 80% of the energy resources to invest 500 million rural village market, a change in the past inadequate attention to the case of rural channel, so that each district is guaranteed at least one salesman stagnation.
reporter learned that the air conditioning in the past Beijing Regional Sales, Oaks are more focused on the primary market channel construction, the internal implementation is a major urban policy. The facts also prove that, in the primary market, Oaks reason for optimism. . In particular the call for about 30%. As the end of 2010, Oaks in the Beijing area has been completed 180 million yuan of sales volume, growth doubled over the same period last year. Now sales are expected to achieve targets of 50%.
However, even developed a market economy there is no sales stagflation, there will be saturation. Especially in Beijing, after the holiday's primary market has experienced a sales peak in the post, to coincide with a small off-season. At this time, to look into the township to stay the market, continuous efforts would be a wise choice. In recent years, coupled with the national launch of home appliances, energy conservation and other measures to stimulate the rural Huimin consumers from buying the market, making the Oaks also aware of the rural market full of opportunities.
third and fourth level a huge market gap in the interest of air conditioning brands have attracted a number of large-scale presence, naturally, will not be willing Oaks behind. Oaks Center general manager of marketing, said Beijing has not, and still has 60% of rural markets, or even 70% of the rise, profit is huge. this time to build a system aimed at rural network is in line with the needs of profit-driven. We will put a lot of models to the countryside markets to target in 2 years to achieve sales of 150 million -2 million scale. Meanwhile, place the material in view of the developer network terminal, so for some of the traditional rural market outlets, to proceed with booth layout, prototype replacement sales and the first door , the required funds have been Oaks headquarters support and approve the adoption. point to an area rely on to take the rural town of channeling one-stop marketing, coverage is very difficult to do everything, and easy to care the left suddenly right. Thus Oaks channels in Beijing to be multi-faceted operation, the so-called moral support from many, is to attach importance to channel development, attention to urban and rural areas to clear the multiple channels. In addition to the countryside to carry out a one-stop promotion, propaganda model static and dynamic combination.
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